Talk to anyone who has their own website and they will probably tell you they know all about SEO. If you happen to know anything about SEO yourself, then the chances are that you will soon realize that they don’t actually know much about search optimization, but have heard of it and think that they have “ optimized” their site as much as necessary.
Whichever camp you fall into – of you know you should optimize your business online but haven’t a clue where to start, we can help – check out our quick list of top tips and handy hints that will get you noticed by search engines.
Google, Bing, Yahoo?
Despite Google’s status as the undisputed king of search, you should still look into whether another search engine might be the best one to target. Don’t get me wrong, if you have a strong Google rating then you will most probably rank highly in all three, however if you research you will discover that certain demographics use certain search terms more on particular engines.
Once you have looked at this aspect, you can begin to move forward with optimizing your site.
Assuming that you decided that targeting Google was your best option, the first thing any business should do in order to pick up local searches is to list themselves in Google Places. Combining this with having your contact details on almost, if not all, the pages on your website will ensure that you quickly begin to pick up extra hits from people who are looking for your product or service in the immediate local area.
Starting to land local sales is a great way to create a loyal long-term customer base and secure steady revenues moving forward.
Don’t Get Lost in Keyword Density
Although we mentioned misguided attitudes towards SEO in an offbeat way earlier, they are often the biggest barrier to achieving real results. Don’t get sucked in to trying to make the content on your site hit a certain keyword density, or “writing content for the search engines” because it simply won’t work.
Just write naturally, and you’ll see more success than you ever will by focusing on getting a certain word into the copy three or four times.
Hire an SEO
Put simply, the easiest way to ensure you will have great success in terms of search is to hire a professional SEO. This isn’t a quick fix, however, and for real results, you will have to spend some money. Ignore all of these silly “Rank First in Google by the end of the Week” promises and search out an SEO that will give you lasting and organic results over a period of time.
This article is written by Rob from Posterita that is revolutionary new retail point-of-sale (POS) software that allows chain stores and single stores to manage every aspect of their operations via an easy-to-use web-based platform.