The Digital Marketing continues to grow each year and taking market share belonging to traditional media, and also generate new market opportunities that would not exist without the Internet.
New strategies and tools that we have for Digital Marketing, increasingly allow us to have greater control and follow-up on what our customers to use. The result is reflected in receiving mutual benefit our customers and our organization, the emergence of new channels of direct and effective communication between them, achieving closeness between people and organizations is hard to find in traditional channels.
With Digital Marketing Strategies can reduce operating costs, provide information to the market on an expedited basis 24 hours a day, finding opportunities to open new markets, increase the global reach of our organization, and improve internal communication and communication with our customers.
For a Digital Marketing Strategy deliver the expected results, here are 7 tips for effective digital marketing that can help our organizations:
- Create an independent marketing strategy to improve the relationship with existing customers:
Motivate referral programs and increase the contact is maintained with them. A good email marketing plan can be structured the best way to reinforce the relationship between the organization and its existing customers. Many organizations give a low priority to maintain an ongoing relationship with your customers, and keep looking for new. For a business, a customer is more profitable to buy constantly, that the cost of having to get new customers.
- To overhaul the web tools:
Have you ever wondered if your company website is healthy? Do you meet the objectives for which it was created? Who Provides information to help make decisions? Does useful and interesting content for customers and prospects organization? Is the organization in building relationships beyond the Internet website?
- Setting goals:
It is necessary to keep the organization active and constantly reconsider Digital Marketing Strategies that are being carried out, based on real facts and figures. To do this, you must set out short, medium and long-term, and go redefining these goals, based on figures, when switching to a new strategy is needed.
- Follow the behavioral patterns of your customers, not just those of the competition:
If you believe that digital marketing is about opening a Twitter account or pay a Pay per Click campaign because the competition is doing, it is likely that the strategy does not produce the best results. Before choosing a means or a tool, it is necessary to define the objectives to be achieved, taking into account whether it is conducting a campaign to existing customers of the company, or those who want to attract. When the Digital Marketing Strategy is clear, we can select the most appropriate channels and tools to reach them.
- Not to be radical:
Not good bet the entire marketing budget to a single channel. There are alternative and complementary ways, which can be varied with strategies that promote the product or service of the company. If Internet advertising, you want to try a model PPC (Pay per Click) or PPA (pay per action), you can make a mix with multiple vendors, we will reach a wider audience. Google is a great medium, but not the only one. Other providers offer advertising packages that can generate a return on investment equal to or even more attractive, as the audience you want to reach.
- Use free tools:
The marketing budget of any company is very well maintained, especially in periods of economic recession, so what should be very well spent to get a return on investment. If you do not need access to advanced products and services created for large companies, small or medium enterprise can access free and robust tools such as Google Analytics that provide useful information for the business. Instead of investing in the tool, the organization may invest in data analysis, and design digital marketing strategies to achieve objectives in line with business goals.
- Do not under-estimate the power of traditional channels:
It is true that ad spending trends indicate that digital media are the future of Marketing and Advertising. However, the behavior of consumers of traditional media gives us valuable information that we can apply in our digital marketing strategies.
Share this information with your team and takes action to create a Digital Strategy 2012!
Matthew Anton is a professional online marketer offering search engine optimization services through Backlinksindexer